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TikTok Grants Viewers Power to Reduce AI-Generated Media in Their Feeds

The platform is rolling out a updated setting that permits them to reduce the amount of artificial intelligence-produced videos appearing in their streams. This step comes as the platform revealed that it presently contains over 1 bn content made with AI.

Testing and Rollout

This change is being tested over the coming weeks before a global rollout. This development aligns with a rise in AI content, spurred by emerging AI video creators.

AI Content on Other Platforms

Recent reports that approximately a tenth of the most rapidly expanding channels on another major platform primarily display clips produced artificially. A significant portion of this material is deemed low-quality AI content, a term for substandard, factory-style content that is frequently illogical or dreamlike.

“We know from our community that numerous viewers enjoy content produced via AI tools, ranging from AI artwork to science explainers, and we want to give people the power to see more or less of that, depending on their own preferences,” commented a platform representative.

Scale of AI Content

The service shared that there are currently 1.3bn videos on its network identified as artificially created. In total, more than 100 m pieces of content are uploaded to the platform each day, making AI-generated material a limited percentage of its total content library.

How to Adjust Settings

Viewers will be able to limit or boost the amount of artificial media they see by accessing the content preference feature in the application and selecting the AI content topic. Other topics that currently be controlled under the filter cover politics, fashion, aesthetics, and movement.

Platform Guidelines

TikTok’s policies mandate users to identify convincing AI-made content, and it forbids malicious deepfakes of public figures or emergencies. Any authentic-looking artificial content that is unmarked can be deleted under its user guidelines.

Additionally, the service will from now on apply an artificially created label to content produced via its proprietary AI systems, or detected by an industry-wide initiative for identifying artificial media. This action is designed to deter users from trying to evade the tagging system.

AI Literacy Programs

The platform is also launching a two million dollar awareness program for experts and organizations to create informative material about responsible artificial intelligence. This initiative will support non-profit groups focused on educating coding and technology.

Moderation Strategy

The video-sharing app has supported its safety measures, amid discussion over proposals to make redundant numerous content moderators in Britain. It is planning to eliminate hundreds of positions in its content moderation division in the UK capital, with worker representatives and internet security professionals expressing worry that humans are being replaced by automated systems.

A company official explained that human moderation would still have a role, but artificial intelligence can shield workers by removing the most distressing content ahead of it is viewed by humans. The platform stated a 76% decrease in explicit and harmful content handled by human moderators over the last 12 months due to reliance on its automated systems.

“We think that it’s essential to integrate humans and technology to maintain a secure environment,” the official commented. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to limit contact with dangerous material as quickly as possible, which is the area in which a extensive automated help is making a difference process content quickly.”
About the author

Nicole Wilson

A passionate educator and researcher with over a decade of experience in molecular biology and science communication.

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