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- By Nicole Wilson
- 02 Sep 2026
Amanda Preisinger is nervous about her child’s upcoming 13th birthday celebration. It’s not due to the typical reasons related to a home packed of clamorous adolescent children, but since it’s the initial occasion she will showcase her recently altered face to friends and relatives. “Obviously I’m going to tell all guests as they arrive, ‘For your information, this is not how I appear,’” states the thirty-year-old property agent from south Florida.
How she looks is, admittedly, a somewhat startling – her face puffed up and preternaturally lifted, as though secured by heavy-duty tape. Her new – and she’s keen to stress, short-term – look is the result of six cosmetic procedures, including an endoscopic mid-facelift, performed by a surgeon in Turkey’s Istanbul, last month. “My poor husband teared up when he saw me for the initial time because I couldn’t even open my eyes. That’s how swollen I was,” she explains to me via online call from her house. “I needed to inform him: ‘Honey, I’m fine, I’m not hurting. I just look like someone attacked me.’”
According to cosmetic specialists, Preisinger is one of a rising count of people electing to undergo a facelift in their 20s and 30s – well over a decade prior to most doctors’ usual candidate age of forty to sixty. (Although most surgeons are eager to highlight the industry edict of: “We address genetics, not years.”) “I have individuals in their late twenties asking for facial lifts,” states London-based aesthetic plastic surgeon Georgios Orfaniotis, a former NHS consultant who specialises in the facial area. “It’s a very significant procedure, and I’m a bit concerned when I observe people opting for it as a personal preference.”
A facelift, also known as a facelift, elevates the tissues in the face that start to sag as we grow older. “Human faces are built a bit like layers of an onion,” says based in Kent face specialist Marc Pacifico. “Skin and fat on the top, then a layer of supportive tissue called the superficial musculoaponeurotic system. Consider the SMAS as the structural foundation of the face. And that is what causes aging; that’s what becomes lax and pulls the dermis downward with it.”
You endanger performing surgery on individuals that have underlying problems. It’s not advisable for an ethical plastic surgeon to pursue
Once the preserve of affluent seniors, overuse of injectables – when excessive use of dermal fillers expands the face and leads to laxity in the dermis – alongside the common adoption of weight-loss drugs, cut-price medical tourism, and the development of novel, famous-figure-promoted operative methods are attracting a new kind of patient towards this major operation. Reports show an 8% increase in facelifts over the last year in the UK; while a study found that the percentage of youthful candidates is growing, with one-third of procedures now performed on individuals aged thirty-five to fifty-five.
“People are asking now to look like the optimal form of themselves and obviously the methods are evolving,” says Orfaniotis. Currently, the trending procedure is the deep plane facelift, a method promoted by everyone from Kardashian matriarch Kris Jenner, to style creator Marc Jacobs.
While a more traditional rhytidectomy entails lifting the SMAS, the comprehensive lift loosens the facial ligaments beneath it, allowing doctors to restructure the face by repositioning the underlying layers, and preventing the taut, pulled look sometimes wrought by older methods. “We avoid placing stress on the skin because we’re targeting deeper, to the deeper tissue,” explains prestigious London cosmetic doctor Rajiv Grover, who specialises in the deep plane technique. “It is the underlying layers that is repositioned. The skin comes with it as a secondary element.” Lifting the whole facial structure as a single unit allows for a authentic-appearing and more durable result. It additionally implies that the procedure is no longer being used for the express purpose of anti-ageing – or rejuvenation, as the aesthetics industry describes it – but for “enhancement” and facial restructuring, too. “We’re getting many inquiries from patients aged 28 to 35 for this purpose,” notes Grover.
Preisinger had not intended on getting a facial lift – at minimum not at the thirty years old. But years of using hyaluronic acid dermal fillers in an effort at “symmetry correction” implied that by the time she reached her late twenties, she was “botched”. “I didn’t do this because I desired to appear young,” she clarifies. “I did it because the injectable ruined my face. I regret ever using it. If I had avoided the filler, I don’t believe I would be where I’m at currently.”
If dermal fillers ever fully dissolve has historically been a point of contention in the aesthetics industry. “Research have indicated that they seldom completely dissolve,” says Grover, “but they move and can block drainage pathways. One of the contributors to what we term ‘puffy appearance’ is additionally the reality that to some extent, the face gets somewhat fluid-filled because its capacity to drain bodily fluid has been reduced.” Though studies into the area is early-stage, cautionary statements on injectables’ potential impact on the body’s drainage have been released, and further research initiated. One highly regarded facial plastic surgeon, speaking on the condition of anonymity, says he would avoid using fillers in a client because of the dangers they present. “Many doctors avoid talk about this, because the companies who produce filler can be quite forceful.” He’s been told accounts, he says, of cosmetic doctors facing court orders after expressing worries.
For Preisinger, once she started injecting filler, she believed she had to keep adding more – especially as it began moving to different areas of her face. She was just 28 when a local plastic surgeon in Florida suggested that a face and neck lift might be what she required to exit the injectable hamster wheel. After 24 months, she ended up choosing between a selection of suggested accommodations in Istanbul, texted to her by the patient coordinator at her surgeon’s office.
Originally, Preisinger had planned for an eyelid surgery – commonly called blepharoplasty – but her doctor recommended that a facial lift was the correct option for the looseness she was experiencing in her face. She arranged a forehead lift, a cheek lift and a jawline surgery. The eve of her surgery, one day after she’d touched down solo in the country, she decided to add a mouth enhancement. “Then he stated, ‘We will elevate the lower eyelid puffiness.’ Then he said, ‘I think if we remove some cheek fat, it will contour your face.’ Thus I ultimately including additional procedures,” she recalls. She paid $22,000 (sixteen thousand five hundred pounds) for the six-hour surgery, plus a three-day|
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